The following are the general syntax for Custom Metrics. The type you should choose depends on the type of data you want to analyze. Users subject to data restrictions can add those metrics, but cannot view the results (e. Name the metric. Tip: get access to the GA4 Demo Account if you don’t have GA4 properties set up yet. Once you’ve loaded a page using Google Tag Assistant (aka preview mode), select the ‘Window Loaded’ data layer event on the left. Here’s the custom metric configured in GA4: Step 5: Test and Publish. Leverage Custom Metrics & Dimensions: Take advantage of custom metrics and dimensions in GA4 to capture specific data points relevant to your business. On top of this: there is a raw data BigQuery export available for all (even non 360) Google Analytics accounts. Refer to this guide on setting up custom dimensions and metrics. You can use the ‘ Session Conversion Rate ‘ metric as an e-commerce conversion rate metric via the exploration report. Some standard reports, such as the Pages and screens and Events reports, include engagement metrics by default. GA4; In UA, custom dimensions and metrics were sent using parameters of the form cd<dimensionIndex> and cm<metricIndex>, respectively. Explorations As such, you can consider GA4 custom metrics as custom parameters. GA4 (Google Analytics 4) Metrics Tutorial with Free Google Analytics 4 Ebook; GA4 (Google Analytics 4) Custom Metrics Tutorial; What are Predictive Metrics in Google Analytics 4 (GA4) GA4 Ecommerce Conversion Rate – How to find and use it. It allows you to keep track of key metrics, such as the number of users visiting your website, the amount of time they spend on it, and their overall conversion rate, to name a. GA4 uses User Properties to store user-level data. Custom dashboards: Creating custom reports and dashboards that suit your specific needs and goals is the major benefit of connecting GA4 with Looker Studio. For instance, while GA4 provides basic data about pageviews, sessions, and users, custom dimensions allow you to collect data about your users’ demographics, interests, behavior, or even. 5. Apply multiple segments to a report. In Google Analytics, click Admin. Name is a required field. Step-2: Now click on ‘Engagement’. GA4 (Google Analytics 4) Custom Metrics Tutorial; What are Predictive Metrics in Google Analytics 4 (GA4) GA4 Ecommerce Conversion Rate –. Build reports with created parameters. You have the option to create custom channel groups, which let you create your own rule-based categories of web-traffic sources. Step 1: Navigate to your Google Analytics 4 property and click on the ‘Explore’ menu. Create a custom metric. GA4 has 30 custom conversion events, and any event can be marked as a conversion. Similar to GA4 custom dimensions, it’s the mapping of an event parameter that determines if it will be treated as a custom metric. If the metric is set, you cannot delete it but only replace it. User-scoped custom dimensions allow you to assign data based on individual user. In Event property, enter the name of the event parameter. Starting with the following screen, fill in your business and website details until you get to “Data Collection. This parameter can be an automatically collected parameter or custom parameter. Click to remove a metric from the table header. Apply multiple comparisons to a report. Custom metrics increased to 50. Every report has at least. 4. In GA4 custom reports, metrics and dimensions play a vital role. Then, modify your tracking code. You can create up to 50 custom metrics per property. GA4 prioritizes engagement metrics to help web managers understand what content drives site activity. The custom schema that you create depends on the data source being used. Drag metrics in the list to reorder the metrics in the table header. In the property column, click on Data Stream, and then Add Streams. Event Scoped Custom Dimensions in GA4 – Tutorial #7 GA4 Metrics. Metrics represent the data to measure, while dimensions help categorize and break down that data. Another way we can customize GA4 to get a better file download report is to create a custom metric that counts file downloads. Some marketers love it. Creating either a custom dimension or metric is a two step process. This example query contains all following Google Analytics custom dimensions and metrics. Step 1: Add a metric to your Data Studio report. However, not every user – and maybe you are one of them – has a need to (solely) do reporting or analysis outside of the GA4 UI. Retroactive, Custom Reporting Needs. 1. You can't use hyphens in the name, but you can use underscores and spaces instead. Google Analytics is removing four attribution models in October 2023. In this post, we will recreate the metric using GA4 data in Google BigQuery. com’. The metrics in GA4 can be generally grouped into two categories: Default metrics and custom metrics. For example, you can create a custom dimension for product category and a custom metric for product margin. Step 2: Click on “Create”. In GA4’s settings, go to “Custom definitions” for the Property and add a custom metric that aggregates that Event parameter. I open Reports > Library > create new report. Step-2: Click on ‘Events’ (under ‘Engagement’): Step-3: Scroll down and then click on an event name. [GA4] Custom channel groups; 16 of 20 [GA4] Create content groups; 17 of 20 [GA4] Differences in user counts; 18 of 20 [GA4] Cookie usage. Custom dimensions and custom metrics in Universal Analytics are used to add information to collected data. A/B testing experiment last updated timestamp in msec. Edit the copied version of the calculated metric. In your GA4 account, go to Admin → Custom Definitions → Click on the third Calculated metrics tab → Click on the Create calculated metric button. Choose “Create custom dimensions” and provide a dimension name, scope (event or user), and the exact name of the event used. In Universal Analytics, there are two User metrics: Total Users, and New Users. And that’s it! How to Create Audiences in Google Analytics 4. . Metric conditions let you create segments based on predictive metrics, for example, In-app purchase probability is above 90th percentile. Custom Metric – Modal Appear. Read now. Data Model. Choose “edit” or “archive”. Save the report. If desired, click +add segment, and add up to four segments. Make sure you are in the correct account and property. Some traffic-source dimensions include the prefix "First user" (as in ) or "Session'' (as in ) to provide more attribution information. Universal Analytics: 10 Key Differences. [GA4] Custom dimensions and metrics; 3 of 19 [GA4] Archive dimensions and metrics; 4 of 19 [GA4] Collect data about your users; 5 of 19. To the right of the calculated metric in the table, click More [] > Copy. calculated metrics – a way for users to combine standard or custom metrics using mathematical formulas. The first step is to configure a custom dimension. These API names can be used in Report Requests to the runReport method for example. Follow the steps below to create a second exclude internal traffic filter: Step-1: Navigate to the ‘Admin’ section of your GA4 property. When two events are setting the same parameter, you can merge them into a single dimension. We're seeing severe issues with custom dimensions and general UI bugs. From the left menu, access the report library. Go to your GA4 property view and click on the “Configure” tab. Depending on whether you are using the free or 360 version of Google Analytics you get 20 or 200 custom dimensions and metrics to work with. By understanding these 10 key metrics, you can use GA4 to make data-driven decisions that will help your small business grow. The default reports in Google Analytics help you monitor your key business metrics. 8. Following are the other three versions: The first version of Google Analytics (GA1) is the Classic Google Analytics which uses the ga. The cardinality of the data table that you see in a report via the GA4 user interface or data API is the total number of rows reported for the data table. You can create up to 50 custom metrics per property. Compare subsets of data. , can add the metrics to custom reports, but cannot see the metric values in those reports). These ten categories are as follows: Advertising; E Commerce; EventEveryone’s favorite new Google product, Google Analytics 4 (GA4), has just released 12 new item and event-scoped ecommerce metrics and dimensions. Create your own metrics using existing and custom metrics to define a formula for a new metricCalculated metrics are metrics that combine one or more existing or custom metrics within a mathematical f. Quick Tip: In order for custom events and parameters to appear in reporting, beyond real-time reports, you’ll need to add an additional custom dimension or metric in GA4. Step 3: Data streams show you all the available streams (GA4 properties and their details). Then, add a description of the metric you defined through 'Description'. In Event Name, enter the name of the event (for example, view_item_list ). The video below is hosted on. Restricted metrics are available in metric pickers associated with reports (e. The following are the general syntax for Custom Dimensions. Another consideration to make is the number of custom dimensions and metrics you will need and if they align across your data streams. #1 Device Selector – In GA4, when you are debugging data sent from a mobile app, you need to select the appropriate device from the ‘Debug Device’ drop-down menu in the DebugView report to filter the data being sent from that specific device, whether it’s an Apple (iOS) or Google (Android) device. Once you link your Firebase project to a GA4 property, you can define 50 custom dimensions and 50 custom metrics to be populated from event parameters for reporting in the UI. In Universal Analytics, your bounce rate is your percentage of single page sessions. User-Scoped Custom Dimensions . Whether it’s tracking the number of clicks on a particular product button or measuring the time spent on a specific page, custom metrics give you the freedom to. Custom dimensions and metrics are set at the property level in an Analytics account. Other. When used correctly, these custom definitions can. Alternatively, you can transfer data to other destinations – spreadsheets (Excel, Google Sheets) and databases. Parameter: ‘shipping_info’ // custom dimension; Here is a quick support article on creating custom dimensions and metrics in GA4. Step 3. Today, Google Data Studio new release includes the addition of user properties, custom dimensions & custom metrics fields for GA4 data sources. Keep in mind now, though, that in GA4, we also have “Views”, which is a combination of pageviews (web) and screenviews (app). By analyzing this metric, you can find out how your customers are. Step 1: Go to Custom Insights in GA4. You can also have 25. GA4 Ecommerce is challenging especially if you want to get everything done in a very short period of time. How to query the most important ecommerce (transaction) dimensions and metrics from the GA4 BigQuery export, like transaction id, total item quantity, purchase revenue, refund value, shipping value and tax value. Last Updated: October 4, 2023. GA3 (excluding GA 360) supports only 20 custom dimensions and 20 custom metrics. Google Analytics 4. Step 2: Select a GA4 property that you have access to. U kunt de hieronder vermelde typen aangepaste dimensies en statistieken instellen. js JavaScript library. In GA4, you give your event a name (be sure to use snake case) and then add up to 25 custom event parameters per event. You will get a screen like the below image. GA4 (Google Analytics 4) Metrics Tutorial with Free Google Analytics 4 Ebook; GA4 (Google Analytics 4) Custom Metrics Tutorial; What are Predictive Metrics in Google Analytics 4 (GA4) GA4 Ecommerce Conversion Rate – How to find and use it. 11K. Then select the iOS app, Android app, or Web. In Metric name, enter a unique name for the new metric. Active users is a key metric in GA4, and it’s possible to analyze cohorts like 1-day users, 7-day users,28-day users. Through custom definitions (Configure > Custom Definitions) you can set up custom dimensions and metrics to gain additional information regarding clicks and conversions from the data we integrate in your GA4 accounts. Google Analytics is adding two new metrics to GA4 properties that provide more insight into how many pages visitors view and how long they stay. Before you begin Recommendations. Go to your GA4 Property > Custom Definition settings and create the 4 metrics shown here: Step 3: Publish GTM Web Container & QA. While certain metrics and dimensions come pre-configured by the tool, others require. Google Analytics 4. IMPORTANT NOTE: Events may take up to 24 hours to show in GA4. It can take up to 24 hours before custom metrics are processed in Google Analytics. The second version of Google Analytics (GA2) is Universal Analytics. Select the Free Form Exploration Template. In GA4, custom dimensions and metrics are passed to Google Analytics using the gtag. As per the question described, the custom dimension creation process can be very confusing, especially to the UA users due to the change of data model and concepts. Build tailored reports and calculate custom metrics outside of GA4; Create self-updating graphs and dashboards; Try Coupler. Next, add the newly created parameters as dimensions and event count as metrics, in the report configuration. Custom dimensions and metrics require additional. Follow these steps to get started:While the native GA4 Hour dimension is not available in Tag Manager, custom dimensions and metrics are. And after watching the video on using event parameters effectively in GA4, you should have a good sense of what you. While designing this report, we took into account:Step-1: Navigate to your GA4 property. You'll need to add code to your website to send data to GA4 for each custom dimension or metric that. Explorations gives you access to data and analytical techniques that aren't available in reports. Give the audience a descriptive name and add a more in-depth description if needed. Click the relevant organization. js library. In our case, we will select ‘Sample Website’ with the domain ‘example. If you want to create a metric instead of a dimension, click the ‘Custom metrics’ button next to ‘Custom dimensions’. By selecting the desired metrics, dimensions, date range, and the name of the BigQuery table to query, the tool automatically generates a. In GA4, you can set up 50 event-scoped custom dimensions and 25 user-scoped custom dimensions per property. Now it’s time to create a funnel report in Google Analytics 4. The maximum number of parameters is 25, through which we sent all the information. Step-2: Click on ‘Data Streams’ under the ‘Property’ column. Custom Metrics. In October 2020, Analytics replaced Custom-parameter reporting with Event-scoped custom dimensions and metrics reporting. By default, your new tag will track multiple elements on your site. Three steps to get this done: Step 1: navigate to the admin interface – Custom Definitions >> Custom Dimensions. Setting path: Admin > Property > Custom definitions. In Admin, under Data display, click Custom definitions. Select the check box for the Google Analytics 4 property you want to. Optionally, add it to the GA4 navigation menu. While Google Analytics 4 implementation via Google Tag Manager is still somewhat in beta (even if GA4 itself. In place of bounce rate, GA4 introduces a metric called “engaged session,” which is defined as a session lasting 10 seconds or longer or having 1 or more conversion events or 2 or more page or screen views. A premium GA4 roll-up property can inherit the following types of data from its source properties: #1 All of the event data from the source properties. New Metrics: A/B testing ad revenue from variance_square computation. Then, click Submit. Google Analytics drops four attribution models and adds custom metric combinations. Step 4: Click the drop-down arrow to change the date range. . Archive custom dimensions and metrics. Limitations of comparisons in GA4. Enter a title. . Setting up effective segments. In the context of GA4, a custom campaign is your website URL, which contains UTM parameters. 2. You can't use hyphens in the name, but you can use underscores and spaces instead. Views. You can also schedule your custom reports to be generated regularly. No. Custom dimensions are one of the ways you can personalize it. And. You can change the “Field Name” to what suits you and your naming conventions best. Note: You will need collaborate or edit permissions to create, edit, and share insights. Increased number of custom metrics and dimensions gives more. How to create a new predictive audience in GA4. In Metric name, enter a unique name for the new metric. You will get a screen like below with the list of your audiences. You can combine metrics and dimensions from different Google Analytics standard reports in one custom report. In the row for the custom dimension or metric, click > Archive. The most important custom dimensions and metrics for GA360 BigQuery export, for different scopes like user, session, hit and product. Custom metrics – These are user-specified metrics that are created when you want to measure GA4 dimension attributes that default metrics don’t capture. Average pages per session are views divided by sessions. Click +add dimension, and add up to six dimensions. scroll. Number parametersTable 5 - Comparison of custom dimensions and metrics; Universal Analytics GA4; 20 custom dimensions available over 4 scopes: Hit (event), Session, User, Product:. Segments also let you determine the scope of data (e. Google has announced an expansion of ecommerce measurement capabilities in Google Analytics 4 (GA4). Similar to UA, there are two reports in GA4 associated with Search Console: Google Organic Search Queries: This report lets you see GSC metrics by search query. Make sure the. Click on the "Create calculated metrics" button. In this article. With Query Builder, you can pull custom metrics from. You can't use hyphens in the name, but you can use underscores and spaces instead. With Metric Builder, you can pull custom metrics to get a more granular view of your company’s performance. Note: Do not send personally identifiable information (e. In the admin section, click on "Custom Definitions". e. Open Reports. Google Analytics 4 (GA4) is the latest version of Google Analytics, a data collection and website traffic analysis tool used by millions of businesses around the world. You can create a (detail or overview) report by going to. According to a statement from Google, the. In Universal Analytics, content grouping lets you group content into a logical structure, and then view and compare metrics by group name. Go under Tab Setting -> STEPS and press edit (the image in the upper right corner of STEPS box) Under Step 1 I currently have first_open. In Admin, under Data display, click Custom definitions. A lot of Google Analytics 4 dimensions and metrics can be derived straight from the tables without performing calculations on the data. In the Event Name field, enter one of Google’s Recommended Events. Exit percentage is not available on GA4; however, it can be replicated in Data Studio. Customize or build a report from scratch. UA properties have a customization menu for options to create dashboards, create custom reports, save existing reports, and create custom alerts. There are two types of audiences created by default, ‘All Users’ and ‘Purchasers’. A big change from UA to ga4 is the shift away from sessions and pageviews. You should now be able to see the complete list of all the logged events (including automatically collected events) in your GA4 reporting view:Create a custom metric. Cardinality and system limitsMake sure you are viewing a detail report. In Metric name, enter a unique name for the new metric. 2020-10-13 App + Web properties have been renamed to Google Analytics 4 (GA4). A custom dimension or metric lets you see the information you collected from an event parameter. Next, from. The value of the index should be between 1 and 200. Step 2: Create a Google Analytics Alert. g. Learn more about custom dimensions and metrics. Customize or build a report from scratch. Step-2: Now click on ‘Custom Definitions’. This is not the case with Universal Analytics. In conclusion, custom metrics in GA4 are a versatile tool that can greatly enhance your data analysis capabilities. g. For example, a custom metric would be the ideal choice if you wanted to track the average reading time for a blog post or the total number of shares for an article. g. We encourage you to focus on getting a feel for the data and reports provided. GA4 (Google Analytics 4) Metrics Tutorial with Free Google Analytics 4 Ebook; GA4 (Google Analytics 4) Custom Metrics Tutorial; What are Predictive Metrics in Google Analytics 4 (GA4) GA4 Ecommerce Conversion Rate – How to find and use it. Step 3: Now click on the ‘New audience’ button. You can also start with the Blank template to create a free form report, but the free form template preloads some of the data options. Restricted metrics are available in metric pickers associated with reports (e. Google Analytics uses this information to populate engagement metrics like User engagement and Average engagement time. This is two less than UA’s custom scopes which covered session and. In GA4, the value of custom dimensions and custom metrics are supplied by logged event parameters and user properties. Unique Pageviews has been replaced with Unique User Scrolls. Create dimensions and metrics from event parameters and user properties so you can easily access data in reports and explorationsCustom dimensions andAdd a Custom Metric for File Download. In GA4, you no longer have to set up goals based on a limited set of conversion criteria. . GA4 eCommerce has lots of built-in dimensions and metrics, but these alone won’t meet your needs. If you are using explorations or custom reports in the Google Analytics UI (GA4) , update the saved explorations and reports to only use the compatible fields. In Event property, enter the name of the event parameter. In the PROPERTY column, click Custom Tables. In these examples, replace GA4_PROPERTY_ID with your Property ID. You’ll need to create and send custom events for call tracking and other offline events. Let’s verify if our GA4 event parameters are being sent properly. Step 2: Navigate to the “Explore” section. Step 9: Verify that custom dimensions and metrics are correctly implemented Confirm that custom dimensions and metrics are properly registered in GA4 as custom definitions and mapped to their corresponding data parameters in the tracking code. 1. Option 2: Add Google Analytics 4 to a site with Universal Analytics (Analytics “classic”) The GA4 Setup Assistant adds a Google Analytics 4 property alongside your existing Universal. By default, your new tag will track multiple elements on your site. ”These reports will be migrated automatically. Building reporting dashboards. It’s very easy to get lost in that maze. Step 3: Click on “Funnel Exploration” report. *Note:. Step 2: Click on create field. In GA4, you can set up 50 event-scoped custom dimensions and 25 user-scoped custom dimensions per property. Let us suppose a source property is connected to your Google Search Console and Google Ads accounts. Google Ads and attribution. Open funnel. A/B testing user engagement from variance_square. Custom Metrics. The metrics in GA4 can be generally grouped into two categories: Default metrics and custom metrics. Use a custom metric when you want to measure the characteristic of a dimension (whether it is default or custom) that can not be measured by any default metric. There is also an easier way and it’s recommended if. If you want to measure the characteristics of a GA4 dimension that cannot be measured by any default metric, then create and use the custom metric. What is a Custom Metric in GA4? Custom Metrics are quantities corresponding to events or user settings. Step 3: create a new custom dimension (event-scoped). You can find these in the sidebar under “ Configure “. Unit of measurement Details; Currency: When you select Currency, you must also identify if the custom metric is a cost and/or revenue metric under Data type. Total User is a primary metric in UA and gives the total number of users. In GA4, both custom metrics and calculated metrics allow users to tailor the platform to specific tracking needs. Use Explorations to explore your data in depth and answer complex questions about it. Ensure that these custom parameters are seamlessly integrated and available within Looker Studio. On the next screen, you will see the interface to set the calculated metric, which. The ‘utm_source_platform’ parameter is used to send the name of the marketing platform which sends traffic to your website when you are using a multi-platform ad network. In Event property, enter the name of the event parameter. With 75+ integrations to choose from, pull in all your clients’ marketing metrics–from call tracking to GA4 to Facebook and more–under one roof. A lot of Google Analytics 4 dimensions and metrics can be derived straight from the tables without. Step-1: Make sure that your Google Ads account is linked to your GA4 property. Step-3: Navigate to ‘ Explore ’ in your GA4 property: Step-4: Click on the ‘ BLANK ’ report template: Step-5: Name your report ‘ Conversion rate of each goal ’: Step-6: Set the date range of the report to. In the Custom metrics tab, click Create custom metrics. Following are the steps to add the hour parameter to the GA4 configuration. Leverage Custom Metrics & Dimensions: Take advantage of custom metrics and dimensions in GA4 to capture specific data points relevant to your business. Step 2: A new overlay will appear as below. Explorations combine the features of GA4’s custom reports with its AI capabilities, and allow you to create extremely detailed, granular reports and visualizations from scratch. We recommend using custom metrics for the following units of measurement: call_duration (time: seconds) engagement_time_msec (time: milliseconds) value; Follow the steps below to create a custom metric in Google Analytics. In the Custom metrics tab, click Create custom metrics. It contains a dozen pre-built reports exploring some of the most useful metrics GA4 offers: Free formManage custom dimensions and metrics: Set up custom dimensions and metrics by defining their names and scope. Adding these new GA4 dimensions and metrics should help. It does not apply to GA4 BigQuery export data tables. Index (also known as a slot) is a number (a positive integer) used to internally identify and differentiate one custom metric from another in Google Analytics. Import “Total users” as a metric. Next, you can create a new dimension or metric and give it a name and scope. 1. Step 2: Click on ‘ Acquisition ‘. Step 2: Click on ‘New’ to create a new scroll event tag for the GA4 property. . GA4 is still a raw product. GA4 is set to replace Universal Analytics, which is the current generation of Google Analytics software used by 86% of websites on the Internet with traffic analysis tools installed. Google uses these three terms frequently within their interface and documentation, and they can be a bit confusing. In the Custom metrics tab, click Create custom metrics. Items dimensions & metrics (GA4) How to query the most important items (product) dimensions and metrics from the GA4 BigQuery export, like item id, item name, item brand, item category, custom item parameters, price, quantity and item revenue. Use a custom metric when you want to measure the characteristic of a dimension (whether it is default or custom) that can not be measured. Processing. Sign in to Google Analytics. You can enter the name of a metric or scroll through the drop-down to select a metric. Google Analytics 4 (GA4) is the latest version of Google Analytics. #12 GA4 Custom metrics vs Universal Analytics Custom metrics. In GA4, custom dimensions and metrics are automatically created for you from your event parameters, so to set a custom dimension or metric, you simply create a custom event parameter. This article contains a query that you can use to create a custom ecommerce transactions performance report, based on your Google Analytics 4 export data in BigQuery. In addition to that, GA4 also supports 25 user scoped custom dimensions. Optionally use the field editor to hide or re-arrange the fields in your report. Step 3: Setting up your calculated field. Google Analytics 4. Follow the steps below: #1 Open a new Google sheet and then navigate to Extensions > Add-on > Get add-ons. The middle part of the Monetization Overview report shows ‘total purchasers’, and ‘first time purchasers’ metrics. This step is required in order to get the Google Ads data in your GA4 property. Google Analytics 4. Now that you’ve found Audiences in GA4 (see the previous section), click on the blue button that says “New audience”. Custom Dimensions. Access our table chart maker for blank templates you can start with. A/B testing revenue from variance_square computation. You can enter the name of a metric or scroll through the drop-down to select a metric. How Google Analytics is organized Create an organization Switch between accounts and properties Structure your Analytics account Edit / delete accounts, properties, and data streams Move a property Delete / restore accounts and properties Access and data-restriction management Add, edit, and delete users and user groups Universal. Distance (Feet,. Event-Scoped Custom Dimensions. Must read: Google Analytics 4 vs. You can then register strings as custom dimensions and values as custom metrics. In the Drag reports to create collection card, find the funnel report. Google Analytics 4 did not even have bounce rate when it first launched, but the metric was added in 2022 after much outcry. GA4 has capped limits on the custom dimensions for its free versions to a limit of 50 custom metrics, 5- event-scoped dimensions and 50 user-scoped custom dimensions. They are user-defined metrics that can be tailored to measure unique characteristics of an event that are specific to your business needs. 5. Measure anything that isn't captured in GA4's default metrics and dimensions. First, log into Google Analytics and click the Explore tab in the left sidebar menu. In October 2020, Analytics replaced Custom-parameter reporting with Event-scoped custom dimensions and metrics reporting. GA4 - auto collected or custom event GA4 - custom dimension or metric; Measure video engagement: Event Action = video_start: Turn on "Video engagement" in enhanced measurement. 2020-10-08 getMetadata method added to the API. Step-1: Navigate to your Google Analytics 4 property and click on the ‘Configure’ link. Tip 10: The Power of BigQuery. You should now be able to see the ‘GA Magic Reports’ add-on:Earlier in Looker Studio, you couldn’t add the custom metrics you created in Google Analytics 4, but now Looker studio supports all the custom metrics of GA4. In GA4, custom dimensions and metrics are set based on your event parameters. ”. Universal Analytics: 10 Key Differences. Click Tag Configuration > Google Analytics: GA4 Event. Step 2: Find the Event-Scoped Custom Metric Average you are interested in creating reports on from the response.